Strategy

To take advantage of prime location of the project by embracing vision to create a unique luxury hotel option in Downtown Boise, and use design of outdoor spaces to add substantial value to a strong urban hotel project.

Design

Rooftop amenities that utilize typically unused space to provide more outdoor living space in a dense, urban development. The project’s high-level details quickly identify it as a quality place to stay.

Results

This high-end urban hotel project sets a new standard for urban hospitality and proves the importance of outdoor amenities by dramatically increasing the economic value of the property.
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